May 11, 2021

Released on June 23, 1991, “Sonic the Hedgehog” put SEGA squarely on the map and created an unbeatable franchise that has expanded to include toys, clothes, animation and a hit feature film. This year marks 30 years since Sonic first rolled across screens, and SEGA has big plans to celebrate the Blue Blur’s birthday. Right out of the gate, Sonic was a popular character with fans, particularly his look, from his spiky blue hair to his red sneakers. They also responded to his attitude. With his trademark smirk and tendency to fold his arms and tap his foot if you were taking too long to make a move, Sonic felt like a character that gamers could relate to. It wasn’t long before “Sonic the Hedgehog” merchandise hit shelves.
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This year, SEGA has several merchandising plans in the works for “Sonic the Hedgehog’s” 30th anniversary…
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