May 11, 2021

Released on June 23, 1991, “Sonic the Hedgehog” put SEGA squarely on the map and created an unbeatable franchise that has expanded to include toys, clothes, animation and a hit feature film. This year marks 30 years since Sonic first rolled across screens, and SEGA has big plans to celebrate the Blue Blur’s birthday. Right out of the gate, Sonic was a popular character with fans, particularly his look, from his spiky blue hair to his red sneakers. They also responded to his attitude. With his trademark smirk and tendency to fold his arms and tap his foot if you were taking too long to make a move, Sonic felt like a character that gamers could relate to. It wasn’t long before “Sonic the Hedgehog” merchandise hit shelves.
“With
so much great ‘Sonic’ content released over the years, it’s safe to say we have created merchandise to support almost every major ‘Sonic’ game or other ‘Sonic’ entertainment launch,” says Alex Gomez, director, licensing and partnerships, SEGA “From new games to the recent blockbuster movie last year, to the sequel coming in 2022, to animation programs launching next year, we try to create products that bring the content to life in authentic and innovative ways that speak to our fans.”This year, SEGA has several merchandising plans in the works for “Sonic the Hedgehog’s” 30th anniversary…
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