Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.  

Bioworld has been appointed as a licensee for fashion apparel and accessories including DriveClub-branded shirts, caps, belts, keyrings, wallets and phone cases.

To celebrate the launch of DriveClub and its licensing program, SCEE will be running a competition at BLE for the chance to experience “DriveClub,” as well as win a PS4, a Thrustmaster T80 DriveClub edition racing wheel and a collector’s edition copy of the game.

“‘DriveClub’ is one of the most hotly anticipated games of the year, and we are expecting a great response to the title,” says David Evans, European licensing manager, SCEE. “We have worked with Bioworld across several SCEE brands, and they have a strong track record in delivering high-caliber products which resonate with fans. We look forward to working with them and welcoming new licensees to the DriveClub licensing program at BLE.”