Sanrio Teams for 'Mr. Men' App

Sanrio has tapped interactive publisher P2 Entertainment to create a "Mr. Men Little Miss" gaming app.

April 6, 2018

P2 Entertainment releases new game 'Mr. Men: Mishaps & Mayhem.'

Targeted to 5- to 8-year-olds, the app features characters from the classic book and TV series including Mr. Bump, Mr. Tickle and Little Miss Sunshine. The new app also gives players the opportunity to unlock Mr. No, a new character developed especially for the app.

Designed to immerse fans in the world of Mr. Men and Little Miss, players must work through a collection of fast-moving mini-games, each based on characteristics of the popular franchise. Alongside activities, the app will also feature music and clips from the brand's TV series, which airs daily on Channel 5 Milkshake.

Both paid and free versions of "Mr. Men: Mishaps & Mayhem" are now available for iOS and Android devices.

“We’re excited to be offering Mr. Men fans a new way to interact with the brand beyond the book and TV series,” says Alastair McHarrie, head of U.K. licensing, Sanrio. “P2’s expertise in producing high-quality

licensed kids’ apps makes them the ideal partner to enhance Mr. Men’s digital offering. It’s important for us to keep reaching fans in new and interesting ways and we’re confident that this exciting brand extension will delight Mr. Men Little Miss fans.”