Rovio Makes Deals Ahead of Angry Birds Sequel
Rovio Entertainment has outlined a multi-year content roadmap for its partners ahead of the theatrical release of the franchises latest film The Angry Birds Movie 2.
June 4, 2018
New content includes a new long-form animated series, set to be released in 2020; an unscripted competition series; new live stage shows; location-based entertainment; an original live-action project; as well as other animated content.
Rovio has also announced new agreements with Perfetti Van Melle for a collection of branded Chupa Chups products.
"There has never been a better time to partner with Rovio and the Angry Birds. We have the strongest long-term content roadmap that we've ever had. It's driven by The Angry Birds Movie 2 in 2019, followed by long-form animation, live and stage shows and location-based entertainment projects. We are thrilled to have Chupa Chups join our already impressive list of key strategic partners,” says Simo Hämäläinen, senior vice president, brand licensing, Rovio Entertainment.
Rovio will also continue its partnership with TCC for global retail loyalty campaigns.
Additional partners are set to be announced later this year.
The Angry Birds Movie 2 will premiere in theaters in September 2019. Rovio will also celebrate the 10th anniversary of the Angry Birds franchise in December 2019.
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