Rovio Entertainment Corporation has entered a deal with Italian publisher De Agostini Editore to bring collectible “Angry Birds” Hatchlings “Hatchies” figurines to & Co Magazines across Italy.

License Global

November 20, 2018

1 Min Read

Maurizio Distefano Licensing, which oversees licensing for the “Angry Birds” brand and its spin-off brand The Hatchlings in Italy and Switzerland, brokered the deal.

The deal sees “Angry Bird’s” spin-off brand The Hatchlings figures added to kiosks across the region, which include a range of 12 soft toys in colorful casings.

The magazine packaging is supported by ad campaigns, TV spots and in-store displays. The Angry Birds movie sequel is set to be released in Italy in 2019.

Read more about:

De Agostini

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like