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October 20, 2021
Rovio Entertainment and lifestyle brand Billebeino have collaborated on a new limited-edition Angry Birds capsule collection in a deal brokered by IMG.
The line features the iconic Angry Birds characters and a new exclusive character, Bille Bird, based on Billebeino founder and former NHL player Ville Leino.
The collection will include unisex casual wear and accessories for adults and children. The garments feature designs that combine Angry Birds characters with the familiar, minimalist logo and typeface styles associated with Billebeino. Bille Bird will appear in graphical placements that play on the destructive nature of the Angry Birds, with kids’ designs incorporating the destructible materials that appear in every Angry Birds game.
“We are so excited for the launch of this new capsule collection inspired by the beloved Angry Birds franchise,” says Sam Barker, senior licensing director, IMG. “The unique collaboration combines Ville’s signature style with the colorful, playful world of Angry Birds.”
Billebeino was founded in 2014 by Leino, whose passion for sports and expression through art inspired the brand. Today, Billebeino specializes in casual wear, all featuring Leino’s designs.
“We wanted this collection to be playful and fun,” says Leino. “We used a lot of colors and art on designs so we could get the whole family excited about the collection. It was very inspirational working with an international Finnish company. The most unique thing was designing our own character in the style of the legendary Angry Birds games. For an extra touch, we created a limited-edition Bille Bird plushie and choreographed a Bille Bird dance in cooperation with local dance school, DCA. We hope this collaboration inspires people to move, dance and enjoy life.”
“With Billebeino, we’ve found a partner that’s just as adventurous and fun as Angry Birds,” says Katri Chacona, director, licensing, Rovio. “Each brand brings its own unique design approach and offbeat sense of humor into the mix, resulting in a stylish new line that truly stands out from the rest.”
The limited-edition garments are available from select retailers and in the Billebeino online store.
IMG U.K. is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.
Read more about:Angry Birds
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