“‘Project Magic’ represents a major licensing milestone for Rovio’s brand licensing unit, as our vision of being able to add digital overlay to licensed products is now reality,” says Simo Hämäläinen, senior vice president, brand licensing, Rovio Entertainment. “We’ve been working diligently alongside our long-time AR partner Zappar to create a cool, always on digital brand licensing ecosystem that not only adds value to consumers, but also helps to bridge the physical and digital worlds of 'Angry Birds.' Licensing partners will have an incredible opportunity to create exceptional branded content experiences across our physical and digital touchpoints, and our consumers will be able to immerse themselves even further in the wonderful world of the ‘Angry Birds.’”
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