According to the NPD Group’s Q3 2020 Games Market Dynamics U.S. report, U.S. consumer spending on video game products grew 24 percent in Q3 to reach $11.2 billion in total.
Gains were seen across new physical software, digital console and PC content, mobile and subscription spending, as well as across hardware and accessories categories. The most significant gains were in mobile and subscription spending, full-game downloads for consoles and portables and video game accessories. Hardware and accessories experienced double-digit percentage gains, increasing 16 percent and 35 percent, respectively. Sales of video game content alone also reached $10.04 billion in Q3, up 24 percent when compared to a year ago.
Games such as “Among Us,” “Animal Crossing: New Horizons,” “Call of Duty: Modern Warfare,” “Fortnite,” “Ghost of Tsushima,” “Madden NFL 21,” “Marvel's Avengers,” “Minecraft,” “NBA 2K21,” “Paper Mario: The Origami King,” “Super Mario 3D All-Stars” and “Tony Hawk's Pro Skater 1 + 2” were among the best-performing titles of the quarter.
The NPD Group expects continued growth in Q4 with next-gen consoles set to hit the market in time for the holiday season. Mat Piscatella, games industry analyst, The NPD Group, reports that the new consoles coupled with consumers spending more time gaming means the industry should expect record numbers this winter.
"We continue to see more video game players, playing for more hours, across more devices," says Piscatella. "We can anticipate another record-breaking quarter in Q4, in large part due to PlayStation 5 and Xbox Series consoles entering the market with one of the fastest-selling consoles in U.S. history, the Nintendo Switch."