Square Enix and the American Red Cross have joined forces to launch the Stormblood blood drive during E3, June 13-15.

Launching in conjunction with the debut of the second expansion of “Final Fantasy XIV Online,” donors will have the opportunity to donate blood in the “Final Fantasy XIV: Stormflood” bloodmobile. Additionally, consumers that donate blood during E3 will receive a free commemorative t-shirt, while supplies last.

Following E3, the Stormblood bloodmobile will visit several college campuses throughout Southern California.

"Whether it's in a game or in real life, everyone needs a helping hand. That's why we've joined forces with the Red Cross and their important mission to help save lives," says Morten Haugaard, marketing director, MMO, Square Enix. "The ‘Final Fantasy XIV: Stormblood’ blood drive will visit college campuses throughout Southern California to spotlight their vital work."