Bits and Pixels will be looking to build a licensing program for its broad player demographic for online and high street retailers.

“We are so happy to be representing ‘Terraria,’” says Sandra Arcan, director, Bits and Pixels Agency. “It has so much in terms of heritage, a deeply engaged audience, a uniquely expansive world and critically acclaimed gameplay. We’re looking forward to working with licensees and retailers to create products which will really delight the awesome community.”

“We are thrilled to have an agency partner as passionate and dedicated to ‘Terraria’ as we are at Re- Logic,” says Andrew Spinks, chief executive officer, Re-Logic. “There is so much potential here to provide awesome offerings for a game and to a community that is eager for cool ways to express their fandom. We are looking forward to working hand in hand with Bits and Pixels, licensees and retailers to create authentic and amazing products that will engage and thrill all parts of our large, loyal and diverse community.”