November 1, 2022
and
, creator and publisher of “
,” have announced the convergence of the two brands. The partnership will debut a digital apparel and accessories collection launching in the Fortnite item shop, as well as a physical apparel capsule inspired by the digital-first collection. For the first time in Ralph Lauren’s five-decade history, the Polo pony logo has been redesigned to commemorate the collaboration with Fortnite, a testament to the company’s belief in the power of the metaverse.
In a first for Ralph Lauren, the collection was conceptualized as a digital-first capsule, creatively influenced by a gaming design aesthetic. The digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, while the physical capsule collection translates the outfits into the real world. Underlining this interplay between digital and physical, the boot will come to life as a replica of the digital version shown in the “Fortnite” outfits and will be available in the
“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers,” says David Lauren, chief branding and innovation officer, Ralph Lauren. “Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation.”
“Authentically expressing yourself is core to the player experience inside ‘Fortnite,’” says Adam Sussman, president, Epic Games. “Ralph Lauren’s iconic Polo design history together with the powerful versatility of Unreal Engine and the unmistakable style of ‘Fortnite’ have resulted in an inspired campaign and timeless looks that Fortnite players worldwide are sure to love.”
In celebration of the launch, Ralph Lauren will host a series of activations, including:
Polo Stadium Collection in “Fortnite”
Twitch Livestream Launch Event in New York City
“The Polo Stadium Cup” Player Tournament
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