The new partnership will build on both companies’ previous collaboration with Sony Music and The Chainsmokers.
GLOBAL–Brand experience agency Ralph Creative and full service virtual reality and augmented reality content specialist Kuju have joined forces to create a series of branded VR and AR experiences across multiple platforms.
The agreement comes after both companies co-produced a music remix experience for Sony Music and The Chainsmokers based on the song “Paris,” which was unveiled at SXSW earlier this year and is available on the PlayStation Store.
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Brynley Gibson, head of studios, Kuku; and Chris Hassell, founder, Ralph Creative |