The Raft of 'Assassin’s Creed Valhalla' Goods Landing at Launch

After the first “Assassin’s Creed” video game graced our screens, the brand has grown with every new title. Now, as Valhalla prepares to launch this week, License Global looks at the goods celebrating the arrival of a new chapter in the legacy.

License Global

November 10, 2020

2 Min Read

From Christmas jumpers to face masks and figurines, the collabs coming out of “Assassin’s Creed Valhalla” is an homage not to the game, but to the fans.  

With over 100 million players, 10 games and 16 years spent telling the story of countless timelines, Ubisoft appointed IMG to take the brand even further in May.  

The cultural phenomenon has recently found its way to the Netflix writer’s room and a family-friendly, conflict-free “discovery” version is due for launch in 2021, the entertainment and educational potentials of the “Assassin’s Creed” brand are endless.  

However, with the game due to launch tomorrow, we look at some of the products due for launch across the consumer product space. 

Reebok x “Assassin’s Creed: Valhalla” 

Ubisoft’s headline collab, Reebok has teamed with “Assassin’s Creed Valhalla” to produce three sneaker variants for the launch of the game. With style and gaming become a more synergistic relationship as time Featuring three pairs of shoes – Club C Revenge, Zig Kinetica and CL Legacy adaptations – are imbued with the brand logo, teal colors and unique design featured throughout the game with slogans. The sneaker line is also complemented by baseball caps, hoodies and apparel.  

Dark Horse Comics 

Dark Horse Comics will release Assassin’s Creed Valhalla – Song of Glory, a comic series written by Cavan Scott, illustrated by Martin Tunica and colored by Michael Atiyeh. In this prequel to the game, fearless Vikings Eivor and Sigurd embark on separate adventures to show their mettle and seek glory. Assassin’s Creed Valhalla – Song of Glory #1 (of three) launched in comic shops Oct. 21. 

Assassin’s Creed Novel 

The Assassin’s Creed Valhalla – Geirmund’s Saga novel, written by Matthew J. Kirby, will tell an original story set in the world of the game. Players will discover the tale of Geirmund Hellskin, a man determined to prove his worth as a Viking and a warrior who joins the ranks of King Guthrum’s army to participate in the invasion of England. The book cover will be revealed on renowned Korean artist Jung Gi Kim’s Instagram account later this month. 

Ubisoft Hero Figurines 

Ubisoft’s rapidly growing Chibi Figurine range of collectibles not only include the characters of “Rainbow Six Siege” and “Watch Dogs” but now the digital cast of “Assassins Creed Valhalla”. Launched in August 2020 by Ubicollectibles, Ubisoft Heroes captures its fan-favorite characters and even collaborated with Baccarat for a limited edition “Assassins Creed” figurine for competition participants for season one, with Valhalla’s main character Eivor a prominent feature of season 2.  

Difuzed x Assassins Creed Valhalla 

With over 132 SKUs, the new line of apparel from Difuzed takes the iconic “Assassin’s Creed” logo and transforms it into a creative display of fandom to celebrate the latest line. Badges, t-shirts, baseball caps, backpacks, keychains, wallets, hoodies and apparel for fans of all origins are widely available and reflects Difuzed’s longstanding relationship with Ubisoft and the Assassin’s Creed brand. 

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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