Rachael Ray, Uber Eats Launch Virtual Restaurant

Uber Eats has joined forces with Racheal Ray to deliver a stream of new food options for consumers in 13 cities across the U.S. and Canada with virtual restaurant Rachael Ray to Go.

Starting Oct. 17, Uber Eats will complement the launch of the TV star’s latest cookbook with a series of delivery-only kitchens preparing Rachael Ray’s signature recipes.

According to Bloomberg, the online food delivery business is projected to be worth upward of $161.7 billion globally by 2023, providing a new platform for restaurateurs and chefs to grow their business without brick-and-mortar establishments.

Running until the end of the year, the Rachael Ray to Go menu and app delivery service is also one of many future collaborations hinted at by Uber Eats in the report.