PUMA Drives Off with ‘Need for Speed’ Shoe

The new sneaker design will feature a Neoprene sock construction with technical overlays and a buckle for additional stability. The shoe’s full rubber outsole will also take cues from wide rugged car racing tires, by providing additional grip. 

“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Anja Egger, team head, marketing motorsport, PUMA. What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”

Along with the physical shoe drop, the Hi OCTN x NFS will appear in the game world of “Need for Speed Heat,” allowing in-game characters to wear the virtual version of the sneaker.

“Individual expression is at the heart of the ‘Need for