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PUMA Drives Off with ‘Need for Speed’ Shoe

New shoe to debut alongside digital counterpart.

PUMA has announced it will celebrate the upcoming launch of video game “Need for Speed Heat” by fusing the game’s color scheme, graphics and icons into the PUMA Hi OCTN x NFS sneaker.

The new sneaker design will feature a Neoprene sock construction with technical overlays and a buckle for additional stability. The shoe’s full rubber outsole will also take cues from wide rugged car racing tires, by providing additional grip. 

“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Anja Egger, team head, marketing motorsport, PUMA. What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”

Along with the physical shoe drop, the Hi OCTN x NFS will appear in the game world of “Need for Speed Heat,” allowing in-game characters to wear the virtual version of the sneaker.

“Individual expression is at the heart of the ‘Need for Speed’ franchise. We've always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality," says Riley Cooper, creative director, “Need for Speed Heat.” “As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the ‘Need for Speed Heat’ experience to life.”

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