PUBG MOBILE Partners with Maserati

PUBG MOBILE has announced a partnership with car manufacturer Maserati. The deal, which was facilitated by Endeavor-owned IMG, gave players a chance to command some of Maserati’s sports cars in-game. 

“We’re always looking to provide players with partnerships that enrich the PUBG MOBILE experience,” says Vincent Wang, head, publishing, PUBG MOBILE, Tencent Games. “With Maserati’s historic record of remaining at the forefront of their industry, they made the perfect partner for us to collaborate with. We’re thrilled to help bring together the worlds of automotive design and interactive gaming as the virtual world expands and becomes more crucial to the development of global technology as a whole.” 

“PUBG MOBILE and Maserati are both widely considered as some of the most influential and coveted brands among young generations,” says Sum Huang, chief executive officer, Endeavor China. “As Maserati’s licensing agency, we feel extremely privileged to land this great IP in PUBG MOBILE, providing game users a brand-new experience with world-class sports cars.”