Dubbed the “Hunger Hammer” by the Kellogg’s-owned snack brand, a new headset by Pringles has launched in trials live on Twitch during a stream with YouTubers Cricken, DexBonus and Strippin.

This new 3D-printed product was conceptualized by the Grey agency and engineered to automatically feed a magazine of potato chips to players via a robot arm to promote Pringles’ latest partnership with “Gears of War 5” and Xbox One.

While the trials will run for a few weeks with YouTubers generating a slew of social media views, this quirky take on the classic, oversized gamer headset joins a line of dedicated content prizes in-game for “Gears of War 5” across new Pringles cans.