Pokémon is following up on the release of its latest video games “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a comprehensive European product roll out in 2015.
Ten new European licensees have already been secured for the brands across categories including apparel, back-to-school supplies, footwear, food and drink, confectionery and video game accessories. Master toy partner Tomy is already in place, along with Sun City (apparel and accessories), CTI (bedding) and CyP (back-to-school products).
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like