Pokémon Renews Childrenswear Deal
The Pokémon Company International has extended its partnership with French children’s retailer La Compagnie des Petits for a new winter capsule collection.
The expanded line will include a repeat summer capsule collection for boys available this month and a winter nightwear collection, set to roll out in in the fall.
The summer collection will include shirts, denim shorts for boys and more, while the winter collection will feature a boys’ and girls’ velvet pajama set with playful, seasonal imagery of Pikachu and friends.
The new range is the third collaboration between the two parties
The line, which has debuted in France, Belgium, Luxembourg and Switzerland, will become available in Spain for the first time.
“We are delighted to continue our collaboration with La Compagnie des Petits,” says Mathieu Galante, senior licensing manager for Europe for The Pokémon Company International. “The first two collections were tremendously successful and built on the current popularity of Pokémon apparel across Europe. We look forward to more success with the delightful new collections for 2018.”
To mark the occasion, La Compagnie des Petits will feature a Pokémon takeover on their website.
The collection is set to debut later this year.