April 6, 2018
Themed activities based on the mobile game will take place at the same time as the U.K.’s Chester Heritage Festival.
of the ground-breaking mobile app.
Created in partnership with Niantic Labs, the developer and publisher of “Pokémon Go,” and U.K. heritage organization Big Heritage, the event series will bring the mobile game to historical locations throughout the ancient city of Chester on July 22 and 23.
The weekend of events coincides with the annual Chester Heritage Festival, which celebrates the heritage of one of the world’s most historic cities, and will see Chester Castle opened to the public for the first time in 20 years.
Visitors to the city will be able to take part in trail activities, with in-game and real-world surprises for “Pokémon GO” players. Chester will also play host to “Pokémon Go” Trainers visiting from around the world and turning historical sites into PokéStops that players can interact with.
Big Heritage will also be working with schoolsacross the Cheshire and Merseyside regions as part of an initiative to encourage young people to explore and learn about their local area by playing “Pokémon Go” together.
"I am incredibly excited about this partnership linking local history and ‘Pokémon Go,’” says John Hanke, CEO and founder, Niantic. “We love the idea of using mobile games as a motivation for families to play outside together and perhaps to learn something interesting while they are at it."
Additionally, Niantic and The Pokémon Company have also revealed that from now through July 13, Trainers will be able to find and catch Pikachu wearing Ash’s famous hat from the “Pokémon” animated series. A new featured store item, the Anniversary Box, which contains Incubators, Max Revives, Ultra Balls and a Raid Pass, will also be available for a limited time through the in-game shop at a discounted price.
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