Sponsored By

PlaySide Studios Limited, MGM to Launch ‘Legally Blonde’ Mobile Game

The new mobile game will aid in celebrating the 20th anniversary of the film franchise.

License Global

March 9, 2021

1 Min Read
legallyblonde.png

PlaySide Studios has announced that it has signed a deal with Metro Goldwyn Mayer Studios (MGM) to develop and publish a first-of-its-kind “Legally Blonde” themed mobile game based on the studio’s feature films “Legally Blonde” and “Legally Blonde 2: Red, White & Blonde.”  The game will be free-to-play on iOS and Android mobile devices, making it accessible to consumers across the globe.   

 PlaySide’s CEO, Gerry Sakkas noted “This is a historic occasion for PlaySide,” says Gerry Sakkas, chief executive officer, PlaySide. “Since the Company was founded, I have always wanted to bring a major Hollywood brand to the mobile space. I couldn’t think of a better partner in MGM, an iconic Hollywood studio with a rich 90-year history of premier movie titles. It’s truly an exhilarating time for PlaySide.” 

In addition to the game is a celebration of the first film turning 20 in 2021, MGM is building out a licensing line around the movie’s key tenets — empowerment, education, humor and pink fashion. Additionally, Mindy Kaling and Dan Goor have signed on to co-write the script for “Legally Blonde 3,” which will see Reese Witherspoon reprise her role as Elle Woods in 2022. 

Collaborating with MGM to publish the “Legally Blonde” game marks a significant moment in PlaySide’s company history as it represents their first movie-based brand licensing agreement for a mobile title developed internally. 

“’Legally Blonde’ is one of those iconic and inspirational brands that continues to appeal to new generations of fans around the world,” says Robert Marick, executive vice president, MGM Global Consumer Products & Experiences. “We are thrilled to partner with PlaySide Studios to bring these trailblazing films to mobile devices and offer consumers a new way to interact with one of our most cherished characters, Elle Woods.”

Read more about:

MGM

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like