Perfect Company Features Absolut VodkaPerfect Company Features Absolut Vodka
The Absolut Company has partnered with Perfect Company, a developer of smart kitchen products, for a brand-new app that enables users to enjoy curated cocktails at home.
April 6, 2018
Vodka brand will now assist consumers with at-home cocktails.
The Absolut Company has partnered with Perfect Company, a developer of smart kitchen products, to release Absolut drink recipes for the "Perfect Drink" app.
The “Perfect Drink” is an interactive app that will now feature an Absolut Classics recipe pack, created by Absolut, that will include the vodka brand’s most popular, classic cocktails such as Lemon Drop and Sea Breeze. Other unique recipes, like the Espresso Martini and Elderflower Collins, will also be released.
Absolut cocktail fans will also be able to use the company's Perfect Drink Scale to connect to the app via Bluetooth. The scale enables users to weigh the ingredients as they are used in real time, alerting users when to stop pouring. If the user pours too much, the app will compensate by instantly rescaling the other ingredients.
“We want to ensure that cocktail lovers have great experiences with brands, in and out of the home,” says Jonas Magnusson, innovation director, Absolut Vodka. “At Absolut, we truly believe technology adds convenience for consumers creating quality cocktails at home, and having a heritage of being an early adopter of emerging technologies. Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense.”
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