Oscar Mayer Debuts Dating App (Really)

Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.

April 6, 2018

'Sizzl' uses bacon preferences to help users find their soul mate

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Based on the philosophy that, "Nothing brings people together like a slice of delicious bacon," "Sizzl" helps like-minded bacon lovers find each other in today's online dating world.

The real (we can't emphasize this enough) app allows people to specify their bacon preferences in a customizable profile, upload photos and check out the profiles of local fellow bacon lovers, with the ability to message and meet up with other "Sizzl" users based on a mutual-matching system.

"Sizzl" is available for free for iOS users who have an iPhone 5 and above.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," says Eric Dahmer, marketing director, Oscar Mayer. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it

the true bacon for bacon lovers. With the launch of 'Sizzl,' we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soul mates, in life and in bacon."

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