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Nintendo Extends Play with Jakks

Nintendo Extends Play with Jakks

NORTH AMERICA—World of Nintendo has extended its global master toy licensing partnership with Jakks Pacific.  

New remote-controlled vehicles and squish toys will roll out this year.

NORTH AMERICAWorld of Nintendo has extended its global master toy agreement with Jakks Pacific.  

Under the terms of the worldwide agreement, Jakks will continue to manufacture, market and distribute play sets, plush, vehicles, role play, and dress up toys, as well as novelties, blasters and outdoor seasonal items that feature properties including "Super Mario," "Mario Kart" and "The Legend of Zelda."

Furthermore, Jakks is slated to launch a host of World of Nintendo items this year including Squish-Dee-Lish squishy toys; Super wind up toys, a line of figures with unique movements inspired by popular heroes and villains; Mario Kart motorcycle RC racer, a remote-controlled motorcycle; and Luigi Mario Kart mini RC racer.

“We’re thrilled to extend our relationship with Nintendo as master toy licensee,” says Craig Drobis, senior vice president, marketing, Jakks Pacific. "Nintendo is an iconic and nostalgic brand that is beloved by multiple generations of fans. We are excited our authentic figures, plush and RC extends the gaming experience to play time."

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