NHRA, GameMill Entertainment to Release Video Game

GameMill Entertainment and NHRA have announced a new licensing partnership to create original video games inspired by the action and hot rod designs of car racing. The first project, currently untitled, is in development for a range of video game systems and will be published by GameMill. This partnership was brokered by JRL Group, NHRA’s licensing agency. “NHRA gaming is back,” says Andy Koehler, senior vice president, business development and licensing, GameMill Entertainment. “From Pro Stock to Top Fuel classes and the fan favorite, wheel standing Super Stock class, get ready for heart-pounding action as you rocket more than 330 miles per hour in the fastest three-and-a-half seconds of your life.” This new partnership is the latest for the NHRA’s expanding licensing program featuring new lifestyle and entertainment products including apparel, accessories, automotive tools, and home and garage décor, among many others. “GameMill Entertainment has a long track record of bringing some of the world’s top brands to life in the video game space,” says Jeffrey Young, marketing and communications president, National Hot Rod Association. “We’re excited to work together to give motorsport fans and gamers alike an incredible new way to experience the fast-paced thrill and spectacle of the NHRA.” More information about the game will be available in the future as development progresses.