New Master Toy for 'My Singing Monsters'New Master Toy for 'My Singing Monsters'

Alita’s Brand Bar, the licensing agent for “My Singing Monsters,” brokered the deal.

The multi-year agreement covers figures, playsets, games and accessories. “Partnering with Wind Sun Sky is an ideal collaboration for us,” says Scott Flynn, vice president, sales and marketing, PlayMonster.

“‘My Singing Monsters’ is all about the unique personalities of the monsters, creative islands and scenery and fun music. Players are very engaged when they play the game, and all of this will translate really well into toys. It’s an exciting opportunity for PlayMonster.” “My Singing Monsters” merchandise is set to launch at retail in the U.S., the U.K. and Canada in fall 2019.