GMC branding and vehicles will be integrated into the gaming experience of the “EA Sports Madden NFL 25” video game, which will be available Aug. 27.

GMC is the official vehicle of the NFL and will appear at various points throughout the game–after a Super Bowl victory the MVP will be awarded a vehicle and the GMC Official Vehicle of the NFL logo, vehicle imagery and other branding will be displayed on scoreboards and in the advertising around select stadiums.