After announcing its formal partnership with the National Basketball Association and National Basketball Players' Association in October 2020, global mobile game publisher Netmarble has announced "NBA Ball Stars" – an all-new, puzzle-based mobile basketball game that is the first publishing project for Netmarble's Los Angeles, Calif.-based subsidiaries Netmarble U.S. and Kung Fu Factory.

To celebrate the formal reveal, Netmarble has partnered with Ja Morant, 2019-20 Kia NBA Rookie of the Year, as the game's cover athlete.

"The NBA and NBPA have been tremendous partners," says Simon Sim, president, Netmarble U.S. "The creative freedom and collaboration we've had with them, along with Kung Fu Factory, in the production of our first major project for Netmarble U.S.' publishing efforts have been nothing short of phenomenal. To top it off, Ja Morant is a true star, and we're beyond excited to have him on board for the upcoming launch of NBA Ball Stars."

NBA Ball Stars mixes NBA's players, action and skills with strategic team-based, collectible and gem-bursting puzzle gameplay on mobile devices. Players will take charge of their favorite NBA team, collect and create customized lineups from the NBA's ongoing roster of athletes and train their favorite players as they make a run for the championship.