NASCAR has just launched “NASCAR Speed Hub,” an immersive experience on “Roblox,” that lets players design cars, unlock exclusive virtual items, play mini games and connect to other experiences on the platform. 

Partnering with metaverse studio, Dubit, NASCAR’s “Roblox” experience also builds around a popular collaboration with Jailbreak developers, Badimo.   

“This is the next step in expanding NASCAR’s presence in the metaverse and engaging with the community in unique and creative ways,” says Nick Rend, managing director, gaming and esports, NASCAR. “At NASCAR, we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way. ‘NASCAR Speed Hub’ on ‘Roblox’ is an exciting new space that lets players create and evolve their NASCAR story on their terms.”   

“NASCAR Speed Hub” is an immersive 3D experience filled with social experiences. Players can unlock virtual items, customize cars and learn about NASCAR Racing on the “Roblox” platform.   

“We are thrilled to bring the excitement of NASCAR to the ‘Roblox’ platform in a unique way, involving the phenomenal community of builders,” says Andrew Douthwaite, chief commercial officer, Dubit.  

“‘Roblox’ has a vibrant platform of designers and players, and when it came time to launch a persistent space, it was important for NASCAR to also include creators.” 

Jailbreak players who complete a time trial in “NASCAR Speed Hub” will earn a limited-time NASCAR-themed 75th anniversary skin as part of a new vehicle launch.   

“NASCAR’s passion for community-building on the ‘Roblox’ platform is remarkable,” says Alex Balfanz, co-founder, Badimo. “Our fans loved the Jailbreak x NASCAR experience and the virtual items we previously launched are some of the most talked about in our community.”   

The NASCAR Speed Hub will eventually include additional user-generated and official content.