“Musical.ly,” a video social network app, has partnered with Tween Team to develop a line of branded back-to-school products.
Brand Central, the network’s licensing agent, brokered the deal.
The new merchandise collection will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories and more.
The “Musical.ly” BTS products will launch in stores this summer.
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