“MovieStarPlanet” has partnered with Panini to launch a MovieStarPlanet 2 trading card collection in Poland, a deal brokered by Halo Brands Group.
In addition to giving the collectors a set of trading cards to complete, each package of trading cards includes a redeem code that gives access to collectable fashion items on MovieStarPlanet 2 – only available through the cards.
“Poland has always manifested as a great market for our licensing products,” says Marie Bruhn Sørensen, marketing director, MovieStarPlanet. “MovieStarPlanet magazine, published by Egmont, is approaching its ninth year on the market. We believe the Panini trading cards have all the ingredients to become a success and aspire to a possible expansion to more markets.”
The trading cards are available for purchase at local press outlets throughout Poland and www.panini.pl.