Molang has launched five in-game looks on the video game “Animal Crossing: New Horizons” as part of the brand’s global strategy to reach Millennials and Gen Z audiences.

A collection of five Molang player accessories are available in the official shop, with free download friend codes hosted on Molang’s official Facebook, Instagram and YouTube channels.

“Molang may have found international fame on the internet, but we’re extending its rapid digital growth by tapping into the lifestyle activities our target audiences enjoy – including gaming,” says Lisa Cosentino, marketing and communication director, Millimages. “Partnering with ‘Animal Crossing: New Horizons’ further demonstrates that Molang is more than a hit TV animation.”

Millimages has confirmed that it will be supporting Molang’s apparel licensees in the promotion of their collections through “Animal Crossing.”

“This further emphasizes the support that Millimages are providing to ensure Molang continues to build at pace with the core consumers and in the right places,” says Ian Wickham, director, Licensing Link Europe – Molang’s licensing agent. “The dynamics of brand engagement have changed significantly since the start of the year and so to be involved with one of the standout successes – ‘Animal Crossing: New Horizons’ – highlights the appetite Millimages have for the properties’ success.”

The announcement follows the recent licensing deal between BoxLunch and “Animal Crossing.”