Mattel, Outright Games to Release Barbie Video GameMattel, Outright Games to Release Barbie Video Game

Mattel, in collaboration with Outright Games, has revealed details of its upcoming game, “Barbie Project Friendship.” This adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie.

“Barbie Project Friendship” will be available on Oct. 25 on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC through Steam and the Microsoft Store.

Follow the dynamic duo, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts, as they set out to save the run-down Malibu Waves Community Center with a total glam makeover, supported by friends and family. Along the way, unlock fabulous outfits, explore new areas of the community center, and dive into fun activities with familiar faces like making ice cream with Ken, renovating the arcade with Teresa and customizing scooters with Nikki.

The game was created with the support of television series head writer, Ann Austen, who has produced and developed numerous Barbie animated series and specials, including the iconic series, “Barbie Dreamhouse Adventures” and “Barbie A Touch of Magic,” which serve as the world in which “Barbie Project Friendship” is set. Featuring the original English voice cast from the TV series, fans and children can play the game’s main adventure solo or invite a real-world bestie to join in a series of mini-games in two-player local co-op. 

“We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern gaming platforms and PC for the first time,” says Erika Winterholler, head, business development, digital gaming, Mattel. “With ‘Barbie Project Friendship,’ players can expect to create cherished memories with friends, embodying the spirit of fun, friendship and creativity that Barbie represents.” 

“It is an honor to work with Mattel on such a profound and beloved brand,” says Stephanie Malham, managing director, Outright Games. “Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.”