Mattel, Outright Games Release ‘Barbie Project Friendship’

Mattel and Outright Games have launched “Barbie Project Friendship,” on Nintendo Switch, PlayStation 4 and 5, Xbox One, Xbox Series X|S and PC via Steam and the Microsoft Store. 

In “Barbie Project Friendship,” Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts team up to save the Malibu Waves Community Center with help from their friends and family. Fans can play as a single-player or in two-player local co-op mode to tackle minigames together. Players will unlock outfits, discover new community center areas and participate in activities. The game offers a range of accessibility features, including multiple difficulty levels for each minigame and an auto-win option, making it enjoyable for Barbie fans of all ages and skill levels. 

The game was developed with support from Ann Austen, producer and developer of numerous Barbie animated series and specials, including “Barbie Dreamhouse Adventures.” The game features Barbie and her best friends and captures the same Barbie series charm. The original English voice cast also returns, providing an immersive, authentic experience that brings fans closer to Barbie’s world. 

“We are excited that ‘Barbie Project Friendship’ is now available on all major gaming platforms, letting kids jump into Barbie’s latest adventure,” says Erika Winterholler, head, business development, digital gaming, Mattel. “With the local multiplayer options, friends and family can team up for the fun and celebrate the imagination and creativity that the brand represents.” 

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“With a touching and inspiring story, amazing support from the television series cast and a strong focus on accessibility for younger players, ‘Barbie Project Friendship’ offers something for fans of all ages,” says Stephanie Malham, managing director, Outright Games. “Fans can now dive into this heartwarming adventure, with gameplay that is welcoming and accessible to everyone.”