Mattel and Kluge Launch Synth Riders Experience – Barbie Dance 'n Dream

Mattel in collaboration with Kluge Interactive, released Synth Riders Experience - Barbie Dance 'n Dream, a Barbie-themed dance experience for the virtual reality rhythm game Synth Riders. The game immerses players in the world of Barbie.

Barbie Dance 'n Dream is now available on Meta Quest, Steam VR and PlayStation VR2 and to all Apple Arcade subscribers for Apple Vision Pro.

Fans of all ages will have the opportunity to dance to the K-pop hit “Barbie Dreams (ft. Kaliii)” by FIFTY FIFTY from the film of 2023, “Barbie.” Entering a new reality in the dreamscape of Barbie, players can groove at the roller disco, soak up rays at the beach and dance in this immersive VR and Mixed Reality experience. 

“We are thrilled to partner with Kluge Interactive to offer fans another way to experience the universe of Barbie,” says Erika Winterholler, head, business development, digital gaming, Mattel. “Whether you’re a Barbie fan or just love to dance, players will enjoy Synth Riders Experience - Barbie Dance 'n Dream for its high-energy music, immersive visuals and exciting gameplay.” 

“Fans have been asking for more experiences and they are coming – just like this latest musical journey with Barbie,” says Arturo Perez, chief executive officer, Kluge Interactive. “Barbie is the first non-music IP in Synth Riders, giving us a unique opportunity to explore a legendary brand, tell a story and bring that magic to our players.” 

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Barbie Dance 'n Dream features include a Mixed Reality mode, merging elements from the world of Barbie with the player’s real-life environment, and a Barbie box that opens to become a portal to create a unique virtual moment.

This Mixed Reality feature is playable on Meta Quest 3 / 3S and Apple Vision Pro headsets.

Kluge Interactive is doubling down on Synth Riders, transforming the game into a major live service in VR and XR by continuously adding new content and features.