Animoca Brands and Endemol Shine North America, producers of the culinary competition series “MasterChef,” announced that “MasterChef: Dream Plate,” a new mobile game based on the “MasterChef” franchise, has launched on the Apple app store and Google Play.
Originally created by Franc Roddam, “MasterChef” is the most successful cookery television format in the world, adapted locally in more than 60 countries and watched globally by more than 250 million viewers in more than 200 countries. The “MasterChef” brand extends into a range of successful commercial activities across multiple platforms including extensive publishing, consumer products, experiential and live events, travel, digital and B2B activities.
“MasterChef: Dream Plate” allows players to play as a “MasterChef” TV show contestant who cooks and presents “MasterChef”-worthy dishes in competition with other contestants, using different ingredients and recipes. The dishes are judged by fellow players in real-time, in a one-of-its-kind interactive gaming experience that is new to the franchise.
The game also features two signature show challenges: Mystery Box and Pressure Test. In the Mystery Box challenge, players will plate a secret ingredient, which is revealed only after entering the challenge. In the Pressure Test challenge, players must finish plating their masterpieces while racing against the clock.
“MasterChef: Dream Plate” was developed by Animoca Brands in partnership with Endemol Shine North America. The game has been pre-ordered and pre-registered approximately 500,000 times on Apple’s app store and Google Play.