Majesco Plans ‘Zumba Kids’


Majesco Entertainment is planning a new kids version of its Zumba Fitness video game franchise.

Based on the global dance-fitness brand, the new “Zumba Kids” video game will get children ages 7 to 12 moving with a range of dance styles, mini-games, customization and music from kid favorites like Justin Bieber and Willow Smith.

“‘Zumba Kids’ makes exercising fun and is a step in the right direction toward combating and preventing childhood obesity,” says Alberto Perlman, co-founder and chief executive officer, Zumba Fitness. “With millions of children facing weight issues around the world, we are introducing a high-energy video game to the market that we hope will help decrease the global obesity epidemic and provide kids with a new opportunity to move and get fit.”

“Zumba Kids” will launch this holiday season on Kinect Xbox 360 and Nintendo’s Wii.