Multiple companies have dropped merchandise inspired by the video game “Overwatch.”

License Global

September 23, 2020

2 Min Read
darkhorseoverwatch_0.png

“Overwatch” fans can get ready to fuel their fandom with new apparel, collectibles, comics and more inspired by the game, as multiple new and recent partnerships have been officially announced.

“Overwatch” character cars from Hot Wheels have been unveiled. The new line of cars is available now on the Blizzard Gear Store and at all major retailers worldwide. These sculpted cars are made in the likeness of D.Va, Genji, Reaper, Tracer and Solider 76.

Fall fashion from Pull&Bear and Koyorin have been revealed in the line. For fans looking to flaunt their fandom and upgrade their wardrobe, Blizzard Entertainment has partnered with retailer Pull&Bear and illustrator Koyorin for two lines of “Overwatch”-themed apparel in collaboration with European licensee Level-Up. 

Coming early this October from retailer Pull&Bear is a ‘90s-inspired streetwear collection with oversized logos that lets fans show their support of heroes including D.VA, Winston, Reaper, Doomfist and more. 

From illustrator and character designer Koyorin comes a limited-edition capsule collection available now through Ark8. This outerwear line features Mercy, Tracer, Widowmaker, Wrecking Ball and D.VA.

In addition, a comic series called “Overwatch: Tracer–London Calling” is officially available.  Players looking to cozy up with new reading material can check out Issue No. 1. In partnership with Dark Horse comics, this comic is free-to-read through Dark Horse Digital and on PlayOverwatch. As an added bonus, players can participate in the in-game event, Tracer’s Comic Challenge, which is live now through Sept. 29.

“Overwatch” players and fans can also head to the Blizzard Gear Store to build out their command center with home and office products, add to their wardrobe with additional apparel offerings and complete their collection with a line-up of collectibles. Products are available now.

Read more about:

Overwatch

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like