License Global
August 21, 2019
Konami Digital Entertainment has signed a deal with Italy’s premier football league Serie A TIM for its upcoming video game title “efootball Pro Evolution Soccer 2020,” bringing the Serie A TIM logo, trophy and badges to the latest version of the game.
The gaming company already holds the license agreement for the team name, crest, player likeness and kits of current Serie A champions Juventus, as well as Inter Milan and AC Milan. Now, the Serie A TIM agreement will bring the official Italian league to the field.
Other agreements announced on the run-up to the release of “efootball PES 2020” include the brand ambassador position of Bosnian mid-fielder Miralem Pjanić, who will appear on the game’s cover. Konami will also work with Juventus on a series of activations on the build-up to the game’s release on PlayStation 4, Xbox One and PC on Sept. 10.
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