‘League of Legends’ Goes Up-market with Louis Vuitton

High-fashion designer will develop a trophy case and capsule collection inspired by the esports tournament.
License Global

October 8, 2019

‘League of Legends’ Goes Up-market with Louis Vuitton

In a first for the luxury brand, Riot Games has announced that Louis Vuitton will be creating a one-of-a-kind travel trophy case for the 2019 “League of Legends’” World Championship.

The bespoke trunk will feature both traditional Louis Vuitton classic stylings and high-tech elements inspired by the “League of Legends” universe. Louis Vuitton has previously designed trophy cases to support the FIFA World Cup, the Rugby World Cup and sailing’s America’s Cup.

“The ‘League of Legends’ World Championship is not only the climax of the tournament, it’s where the world of sports and entertainment come together in celebration of new legends to be born,” says Michael Burke, chairman and chief executive officer, Louis Vuitton. “Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”

The travel case is being designed as part of a multi-year partnership between Louis Vuitton

and Riot Games. The deal will also see the high-fashion brand develop champion skins and a fashion capsule collection.

“We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel and prestige of our most prominent ‘League of Legends’ event,” says Naz Aletaha, head of global esports partnerships, Riot Games. “This is a historic partnership that speaks to the impact Riot Games and ‘League of Legends’ has had on the industry over the past nine esports seasons.”

Riot’s collaboration adds another non-sports partner to the “League of Legends” ranks. Earlier this year, Nike agreed to design

new uniforms

for the 2019 season.

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