License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Konami Taps Sharpe for ‘Dance Dance Revolution’ Milestone

Konami Taps Sharpe for ‘Dance Dance Revolution’ Milestone

‘DDR’ celebrates its 20th anniversary with a new partnership with Sharpe.

The Sharpe Company has been appointed as the official licensing representation of Konami’s interactive arcade classic “Dance Dance Revolution.”

To mark the 20th anniversary, Konami introduced a special edition arcade cabinet at the start of the year with gold plating and has now charged The Sharpe Company with expanding the brand with a line of consumer products.

Tapping into the ’90s and retro trends through apparel and brand extensions, apparel is the focus after partnering with Tokyo-based retailer WEGO with Sharpe looking to build on the fashion appeal of the brand.

“Dance Dance Revolution” is building a following in the esports sector with tournaments at Konami Arcade Championship events and has its movie in the works.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish