Lisle International, licensing agent for the digital property Temple Run in the U.K. and Europe, has appointed Kaynak Licensing Company as a sub-agent for the property in Turkey.

“Turkey is a promising market especially with its young population. Although the game is aimed quite high, boys as young as 7 are avid fans and will be eager to display runners on their backpacks and accessories. The collections, however, will also cover an older age range and be suitable for both children and adults,” says Gayle Tarrant, partner, Lisle International.