King Lines Up Candy Crush Apparel

King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.

April 6, 2018

1 Min Read

King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.

The lively looks in the collection, which launched Tuesday at ZaraTerez.com and specialty retailers, feature a playful twist on the candies and characters from the game including fan favorites such as Odus the Owl, Swedish Fish and the Lollipop Hammer.

The collection includes printed leggings, skirts and dresses.

"We are always seeking ways to make the 'Candy Crush Saga' gaming experience a reality for our devoted fans,” says Claes Kalborg, licensing guru at King. “This collaboration with Zara Terez offers a new interpretation of our vision, and we are so excited about the results of this partnership.”

Kalborg told License! Global about King's plans for the Candy Crush brand in the October article "King Aims for the Next Level"–check it out now.

“I’ve been a huge fan of Candy Crush from day one, not just the game, but also its iconic, show-stopping visuals,” says Zara Terez Tisch. “The on-screen candies are exactly the type of patterns that capture the energy of the Zara Terez brand so when the opportunity arose to work with King to bring Candy Crush Saga to life, we felt like it was a perfect fit." 

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