‘Junkbots’ Join ‘Roblox’

Hexbug and Wind Sun Sky create a “Junkbots” multi-platform collaboration.

July 9, 2021

A new, interactive experience, “Junkbots” is converging the best in play, story, entertainment and technology, allowing fans to immerse themselves as season two of the “Junkbots” toys hits shelves with new environment-based “Junkbots” Factory Collection playsets.

“Junkbots’” Jack Static, has received a cryptic radio message, setting in motion an epic journey of adventure, mystery and junk builds alongside a team of Bots – all in this new CGI Web Series and Roblox Junk-based universe.

“We are always looking to innovate and the expansion into Roblox and a larger presence on YouTube is a prime example of our forward thinking,” says Tony Norman, co-founder and chief executive officer, Innovation First International. “We took our cue directly from kids and delivered an expansive new play experience that spans across multiple platforms that truly immerses them into the ‘Junkbots’ metaverse through the blend of gaming, play and entertainment. Our partnership with multi-platform entertainment company Wind Sun Sky has allowed us to take this to a whole new level.”

new Junkbots toy line, an 8-part YouTube series and a Roblox story game that all intersect to create a multi-platform experience will be released this summer. Kids can team up and join the race to save the city alongside their friends in a multi-chapter “Roblox” story game. All combined, these content extensions are positioned to support and expand the toy line that includes custom codes embedded into the packaging that allow kids to unlock exclusive “Roblox” swag online.

“I can proudly say that the ‘Junkbots’ universe rollout is a rich, engaging and boundary-pushing cross-platform narrative experience for fans and future fans of this amazing toy,” says Catherine Winder, chief executive officer and executive producer, WSS. “Storytelling and worldbuilding is our expertise, and the ‘Junkbots’ web series by our phenomenal team dares to take things a step further cross-platform. Fans will laugh and become inspired as they watch in awe, then continue the story on ‘Roblox’ and with their toys.”

The “Junkbots”/“Roblox” game offers hours of content, with multiple mini-games within each mission and dozens of playable set pieces. Players can further immerse themselves with a “playground experience” where they can come together, socialize, customize their worlds and explore, in between playing story episodes. Groundbreaking technology heightens “Roblox” user expectations even more by introducing stunning graphics, animations and cinema-worthy cut scenes.

The “Junkbots” toy line includes multiple sets in the collection – each depicting a unique

interactive environment. The mission is to investigate every nook and cranny to find the hidden “Junkbots” in the ultimate, advent-style unboxing experience.

In Season 2, there are 16 new “Junkbots” to collect that come with power modules for light and motion that enable users to plug into a whole new experience. With an interlocking pipe-building system, players can pull pipes directly off the wall to deconstruct and reconstruct for alternate builds. The “Junkbots” Factory Collection will be available starting in late August at multiple retailers, and all toys will feature unique codes to unlock more junk on Roblox.

“Junkbots” launches on “Roblox” and YouTube in late July and in-store late August. For more information on Junkbots, visit Junkbots.com. Follow the web series on “Hexbugs” YouTube channel.

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