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The brand's universal fame makes PAC-MAN an obvious choice for licensing and one that Yasuo Miyakawa, chief PAC-MAN officer and chief executive, Bandai Namco Entertainment, highlighted at this year's
During Miyakawa's on-demand session,
, he highlighted how the brand's wide-ranging audience was built into the core of the game and made for a sound choice for a variety of products.
"PAC-MAN was initially made to appeal to a wide audience, both young and old, male and female alike," says Miyakawa during the presentation.
Now 40 years on, Miyakawa and Bandai Namco are taking the PAC-MAN brand to new heights through licensing. In his session, he spotlighted how PAC-MAN has grown from an arcade cabinet to suits, virtual reality games and all things in between. Leveraging a theme called "Join the PAC," the brand has seen licensees of all shapes sign on to be part of the its licensing program.
Join the PAC
Learn more about the PAC-MAN brand's history and unique value by checking out
presentation today. All Festival of Licensing content will be available online to registered attendees until Nov. 6.
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