Jazwares Takes on ‘Terraria’

An expanded product portfolio–including soft lines, hard lines and publishing partners–will be announced next month and will begin to hit stores this fall. New partnerships will also be announced next month.

Jazwares has worked closely with Terraria publisher, Re-Logic, and the game’s creator, Andrew Spinks, to capture this call to action, as well as the game’s look and feel in products.

“'Terraria' has proven itself to be a top-tier boy’s brand,” says Laura Zebersky, executive vice president, global sales and licensing, Jazwares. “We’re thrilled to work with Re-Logic on a wider basis and utilize the full strength of our global relationships and distribution.”