JAKKS Pacific Brings Ami Amis to Fashion Famous on ‘Roblox’

Plush toys are entering the metaverse.
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License Global

April 12, 2023

Ami Amis.
Ami Amis.JAKKS Pacific

JAKKS Pacific

has announced an integration with Ami Amis in the Fashion Famous experience available on “


.” When players enter through the Fashion Famous experience lobby, they’ll be greeted by the Ami Amis crew to help them get excited about carnival games. With every victory, players can earn tokens to redeem within the Ami Amis area of the experience.

Ami Amis is an immersive world of knitted characters. The plush toys are inspired by joys in life including food, music, animals and nostalgia. 

“We are thrilled to see our partnership with Fashion Famous launch, bringing the Ami Amis brand to life for our fans and introducing a new audience to our tight-knit crew,” says Tracy Warshauer, senior vice president, marketing, JAKKS Pacific. “Everyone will love interacting with their favorites, from Pickles and Oinkie to Frenchie and Pinky, through all-new immersive fun and activities that users can share with friends. This integration on ‘Roblox’ is just the beginning, JAKKS will continue

to bolster Ami Amis with innovative new activations, collaborations and exciting ways to collect and play.” 

“Working closely with a team of talented and creative developers, we brought Ami Amis to life inside the wildly popular experience, Fashion Famous,” says David Becker, president, Blue Plate Media Services. “Immersive interaction, inside a branded experience, introduces the loveable Ami Amis characters and collectibles to a loyal cadre of Fashion Famous fans.” 

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