Insert Coin Debuts Sony Apparel

 Sony Computer Entertainment Europe has signed a multi-property licensing agreement with the apparel brand Insert Coin.

April 6, 2018

Insert Coin Debuts Sony Apparel
SonyInsertCoin.jpg

Insert Coin will develop products for a number of brands from SCEE’s portfolio including The Last of Us, God of War, Killzone, the 1990s cult classic rhythm game PaRappa The Rapper, Little Big Planet and the Sony PlayStation brand which celebrates its 20th anniversary in 2014. 

The first SCEE licensed products are available now on the Insert Coin website and include t-shirts and hoodies. New products will be added to the collection throughout the year.

“Insert Coin has demonstrated a true passion for our brands and have presented a new licensing model that taps into the current trend for personalization and provides a nice alternative to the literal application of licensed brands on apparel. Insert Coin’s approach is very smart and we’re excited to see the impact that it will have on our business,” says David Evans, European licensing manager, SCEE.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.