Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its “Rocket League” video game franchise.
The multi-year partnership will see IMG bring “Rocket League” consumer products to market through selective brand partnerships and collaborations. Categories being targeted will initially consist of apparel, toys, collectibles, accessories and brand collaborations.
“During a time of remarkable esports industry growth, ‘Rocket League’ is one of the most popular games in the world,” says Matthew Primack, senior vice president, licensing, IMG. “’Rocket League’s’ combination of cars, adrenaline-fueled gameplay, competition, music and customization gives us the perfect scope to build a creative and fun licensing program that fans will love. We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”
IMG’s representation announcement coincides with the game’s fifth anniversary this month. “Rocket League” has previously partnered with the United Soccer League for a month-long esports tournament.