The multi-year partnership will see IMG bring “Rocket League” consumer products to market through selective brand partnerships and collaborations.
Categories being targeted will initially consist of apparel, toys, collectibles, accessories and brand collaborations.
“During a time of remarkable esports industry growth, ‘Rocket League’ is one of the most popular games in the world,” says Matthew Primack, senior vice president, licensing, IMG. “’Rocket League’s’ combination of cars, adrenaline-fueled gameplay, competition, music and customization gives us the perfect scope to build a creative and fun licensing program that fans will love. We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”
IMG’s representation announcement coincides with the game’s fifth anniversary
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